Why choose local, seasonal flowers?

Short answer: Choosing local, seasonal flowers means offering fresher, longer-lasting flowers, supporting growers in the region and reducing the footprint of transport. It also means rediscovering varieties with the character and scent that imported flowers, picked too early, have often lost.

It's a commitment at the heart of our craft, and it has very real effects.

More freshness, longer life

A flower grown nearby travels little and arrives picked at the right moment. It lasts longer in the vase than an imported flower, harvested in tight bud to survive days of transport.

Flavour and character

Local varieties are chosen for their beauty and their scent, not only for their resistance to travel. You find more expressive, more alive flowers there, sometimes forgotten by the usual supply chains.

Direct support for growers

Working locally keeps the region's crops alive and preserves know-how. We source first from nearby growers and at the Nice market, with a clear aim: a majority of local flowers in our creations.

A gesture for the environment

Less transport, less cold chain, less packaging. The short supply chain naturally reduces a bouquet's footprint.

A coherent aesthetic

Seasonal flowers match the moment you give them. A spring bouquet doesn't have the same soul as an autumn one, and it's this rightness that makes an arrangement feel alive and natural.

Frequently asked questions

Do local flowers cost more?

Not necessarily. In season, a local flower is often more fairly priced than a flower imported out of season, and it lasts longer.

Can you do everything with local flowers?

The Provençal season covers a lovely diversity. We occasionally supplement with a few flowers chosen for a colour or a texture, without giving up the local essentials.

How do you know if a bouquet is seasonal?

If in doubt, ask your florist. A seasonal bouquet reflects the time of year in which it's made.